Creating Immersive Spatial Storytelling
Through Data, Movement, and Design

Working with procedural systems, embodied movement, and data-driven storytelling

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About

Overview

I design immersive spatial experiences that combine movement and data-driven systems.

Coming from a background as a trained dancer, I now combine my knowledge of movement and computer assisted design to create bespoke spatial experiences for future-city storytelling.

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2M+ Visitors Reached
Victorian College of the Arts Trained Dancer
2025-2026 Art Gallery NSW

Services

The problems under the surface

Where movement is missing

Most teams don’t come asking for “movement”—they describe symptoms: screens no one looks at, data no one understands, spaces that feel flat even when they’re busy. I help name those frictions and use motion to make them legible and alive.

01 Hidden friction

Generic Screens

What you notice

Large displays sit in the background, looping generic ads or wayfinding that people mostly ignore.

What’s really happening

The content isn’t anchored in your site’s movement or story, so it reads as noise. I turn those screens into site-specific motion stories keyed to your architecture, audience, and data.

02 Missing story

Illegible Data

What you notice

You track footfall, program metrics, and sensor feeds, but they stay trapped in dashboards and reports.

What’s really happening

The data has no public language. I turn key metrics into motion cues people can read in a few seconds as they pass, so analytics become a live, ambient narrative.

03 Invisible patterns

Invisible Movement

What you notice

Performances and everyday circulation create rich patterns that vanish as soon as they happen.

What’s really happening

The space has no visible memory. I capture and visualize those traces through projection and responsive media, so people can see how the site is being lived in over time.

Reveal

Work

Domains

Four main Areas of Practise

I work across these areas.

01

Urban Media & Digital Placemaking

Responsive urban environments that make invisible city data legible, beautiful, and human. Site-specific digital infrastructure for smart cities and communities.

  • Blink Cincinnati (2024)
  • Acts of Holding Dance
  • Sinwave (2025)
02

Performing Arts

Theatrical design and dance visualization making artistic vision accessible.

  • Acts of Holding Dance
  • Legends of the Golden Arches
  • Art Gallery NSW
03

Brand Collabs

Immersive brand experiences designed for genuine audience connection.

  • Adidas James Harden Vol. 6
  • Arcitecta Supercomputing
  • Lexus x VRC
04

Research & Development

Proof-of-concept prototypes and research-through-design methodologies.

  • Make Dance Comprehensible
  • AI Movement Analysis
  • Breath x Dance

How it all connects

City teams, cultural institutions, and brands are under pressure to prove impact, but the story in their data rarely reaches the street. I connect those gaps through movement-led placemaking—translating real inputs (footfall, program data, community stories, performance footage) into motion systems for buildings, plazas, stages, and campaigns.

Art Gallery of NSW Adidas Arcitecta BLINK Cincinnati OzAsia Festival Illuminate Adelaide Performing Lines CW Network Lexus x VRC International Towers Le Méridien Rose Kennedy Greenway Art Gallery of NSW Adidas Arcitecta

Social proof

Perspectives

What collaborators say

"Wendy Yu's work is a mesmerizing practice that sits at the intersection of choreography, creative coding, and projection art. Her ability to bring dance into urban media art removes the need to have an interest or knowledge of dance because you can stumble on it."

Ashleigh Kane Glorious Sport

"Wendy Yu's superb video and AV design is totally transportive. The immense projections loom above the storytellers, seeming to dwarf them with the power of their myths."

Caroline Stafford Theatre Reviews Perth

"Wendy Yu's superb video and AV design is totally transportive. There is a giddy, self-aware sense of abandon that disguises a very real and serious examination of beliefs and spiritual philosophy."

Tim Byrne The Guardian

"The visual feast created through projection art transforms spaces into immersive storytelling environments. The work flows seamlessly from reality to dreamscape, creating an experience that is both visually overpowering and emotionally resonant."

Caroline Stafford Theatre Reviews Perth

Updates

What I've been up to

Recent projects

Recent projects, exhibitions, and updates

Contact

Let's connect

Ready to create something extraordinary?