Independent Contractor • Dance + Systems + Design
I create motion-based installations for cultural organizations, festivals, and commercial brands. Turning physical motion into living visuals that connect art, technology, and emotion.
COLLABORATIONS & PARTNERSHIPS
Artist and designer turning movement into living visuals
I'm an artist and creative technologist. Trained as a dancer at the Victorian College of the Arts, I bridge movement design and creative programming to make complex ideas accessible. I make the invisible visible for festivals, theaters, brands, and research labs. My work has reached over 2 million visitors at events like BLINK Cincinnati and has been featured at the Art Gallery of New South Wales. I believe in systems thinking, artistic integrity, and making sophisticated concepts comprehensible to everyone.
From festivals to Research and Development labs, I work across four distinct domains, each requiring specialized expertise in AV content design.
Large-scale cultural experiences for diverse audiences
Immersive installations for festivals and public spaces reaching diverse audiences.
Festival projection commission (2024)
Theatrical design + dance visualization
AV content and interactive systems that make ambitious performances accessible and clear.
International dance visualization project (multi-venue)
Corporate experiences + commercial campaigns
Immersive brand and corporate event experiences designed for genuine audience connection.
James Harden Vol 6 launch (2022)
Proof-of-concept + innovation consulting
Proof-of-concept prototypes and research-through-design for motion and visualization.
LiDAR installation (SC2025)
Selected projects demonstrating research-backed design across four domains
Acts of Holding Dance — multi-venue, 2020–ongoing
An evolving research project exploring the relationship between dance and time through digital visualization. Originally designed for outdoor projection, the work captures dance and inscribes the history of dancers' movements as persistent visual traces, creating temporal maps of dance in space. Presented internationally across Boston, Cincinnati, Wroclaw, and Sydney.
Projection-mapped and activations
Motion-led visual identity and projection-mapped content for the Vol. 6 launch. Designed launch-stage visuals and retail activation content, unifying choreography-inspired motion design with product storytelling across event screens and social deliverables.
Legends of the Golden Arches — Projection-mapped activation for stage
An atmospheric brand experience that transforms an iconic symbol into a living narrative built from motion, light, and sound. Projection-mapped sequences and spatial media turn movement into visual storytelling designed for high-footfall public and corporate environments.
Generative dance visualization for SC2025
A site-specific dance visualization installation turning math into movement. Five dancers use sine wave patterns to make shapes you can see and feel. The piece shows how data flows, grows, and changes over time. We build simple rules that scale, so a small idea can become a big group dance. The work connects dance and technology to help people understand complex systems in an easy way. Made for SC2025 with Arcitecta, it blends clear visuals, sound, and teamwork. Think of it like watching music you can see: smooth waves, shared timing, and shifting lines that make data come alive.
How we develop projects together, from initial conversation to delivery
Quick conversation about your project needs, timeline, and budget. I'll share relevant case studies from the appropriate domain and assess if we're a good fit.
Which domain?
→ Public Entertainment | Performing Arts | Brand | R&D
A concise outline of approaches, indicative timelines, and budget enough to decide if and how to proceed. No commitment required.
Possible modes (optional):
→ Project-based (4–12 weeks)
→ Embedded contractor (3–6 months)
→ Research partnership (ongoing)
Regular progress updates, documented decision-making, and systematic iteration. You get transparency and flexibility throughout the process.
Delivery includes:
→ Final deliverables + technical documentation
→ Asset handover + knowledge transfer
→ 2-week post-delivery support window
A practicing dancer, I bring an embodied understanding of movement to visual systems—translating choreography into clear, usable design.
I run projects with corporate‑grade structure: scoped milestones, risk management, documented decisions, and on‑time delivery.
I shape motion, sound, and light around your brand or artistic goals, so the work serves your narrative and audience.
My practice sits between stage, gallery, and enterprise—bridging experimentation with outcomes that work in real spaces and timelines.
Independent press and project partners on impact, clarity, and process
"…a mesmerising practice that sits at the intersection of choreography, creative coding, and projection art."
"Wendy Yu’s superb video and AV design is totally transportive…"
"…projected video art by Wendy Yu introduces lobby visitors to Le Méridien’s global Unlock Art programme."
"…projected video art by Wendy Yu that entices visitors into Le Méridien’s global Unlock Art program."
I'm currently taking on new projects for Q1 2026.
Whether you need projection mapping for festivals, dance visualization for performances, brand experiences for corporate events, or proof-of-concept prototype, let's discuss how research-backed design can make your project more engaging and effective.