I use Dance as the source code to create immersive stories

Making Movement Visible, Beautiful, and Alive.

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[01] About

I'm an artist and creative technologist using computer assisted design to create movement-based digital assets for festivals, theatres, brands, and research labs.

Trained as a dancer at the Victorian College of the Arts, I now work in responsive urban environments. Turning data from cities, bodies, and crowds into visual systems that feel warm and human. I call this research “Make Dance Comprehensible”, using motion, code, and clear design to explain complex ideas so a kid in the crowd and a city planner can both follow the story.

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2M+ Visitors Reached

VCA Trained Dancer

2025 Art Gallery NSW

[02] Domains

I work across four main areas.

01

Urban Media & Digital Placemaking

Responsive urban environments that make invisible city data legible, beautiful, and human. Site-specific digital infrastructure for smart cities and communities.

Blink Cincinnati (2024)
Acts of Holding Dance
Sinwave (2025)

02

Performing Arts

Theatrical design and dance visualization making artistic vision accessible.

Acts of Holding Dance
Legends of the Golden Arches
Art Gallery NSW

03

Brand Collabs

Immersive brand experiences designed for genuine audience connection.

Adidas James Harden Vol. 6
Arcitecta Supercomputing
Lexus x VRC

04

Research & Development

Proof-of-concept prototypes and research-through-design methodologies.

Make Dance Comprehensible
AI Movement Analysis
Breath x Dance

How it all connects

City teams, cultural institutions, and brands are under pressure to prove impact, but the stories in their data and communities rarely reach the people they’re meant for. Most of that work stays in reports and dashboards, while the urban media screens and projection surfaces run generic content or ads instead of explaining what they’re doing and why.

My practice connects those gaps through movement-led placemaking. I take real inputs, footfall, program data, community stories, performance footage, and turn them into motion systems that run on buildings, plazas, stages, and campaign media. We watch how people stop, look, share, and talk, then reuse the visuals in decks, wayfinding, and stakeholder presentations.

[03] Featured Projects

2022 Adidas James Harden Vol. 6 Brand Collab ↓

Principle artist and projection public art activation for the Vol. 6 launch at six locations around the Barclays Center Brooklyn. Celebrating James Harden as an iconic athlete. Unifying choreography-inspired motion design with product storytelling.

Role: Principle Artist Client: Adidas Basketball

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2023-2025 Supercomputing Conference Brand Collab ↓

Immersive enterprise software visualization for SC23, SC24, and SC25 conferences. Turning complex data management concepts into visceral, motion-driven visual narratives. A site-specific dance visualization installation overlaying motion-captured dancers within a LiDAR-scanned point cloud environment of the State Library Victoria's La Trobe Reading Room.

Role: Creative Technologist & AV Content Designer Context: Global Trade Show & Installations

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2024 Acts of Holding Dance Urban Media ↓

A digital placemaking project that transforms static architecture into a responsive narrative surface. By visualizing human movement data as persistent traces, the work turns the history of a site's community into a living digital layer.

Role: Artist + Designer Venues: Boston, Cincinnati, Sydney

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2025 Arcitecta R&D ↓

Research and development project exploring immersive data visualization techniques for enterprise software. Investigating how motion-driven visual narratives can make complex concepts more intuitive.

Role: Creative Technologist Focus: Data Visualization & Motion Design

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View Full Archive

Art Gallery of NSW • Adidas • Arcitecta • BLINK Cincinnati • OzAsia Festival • Illuminate Adelaide • Performing Lines • CW Network • Lexus x VRC • International Towers • Le Méridien • Rose Kennedy Greenway • Art Gallery of NSW • Adidas • Arcitecta •

[04] Perspectives

"Wendy Yu's work is a mesmerizing practice that sits at the intersection of choreography, creative coding, and projection art. Her ability to bring dance into urban media art removes the need to have an interest or knowledge of dance because you can stumble on it."

Ashleigh Kane Glorious Sport

"Wendy Yu's superb video and AV design is totally transportive. The immense projections loom above the storytellers, seeming to dwarf them with the power of their myths."

Caroline Stafford Theatre Reviews Perth

"Wendy Yu's superb video and AV design is totally transportive. There is a giddy, self-aware sense of abandon that disguises a very real and serious examination of beliefs and spiritual philosophy."

Tim Byrne The Guardian

"The visual feast created through projection art transforms spaces into immersive storytelling environments. The work flows seamlessly from reality to dreamscape, creating an experience that is both visually overpowering and emotionally resonant."

Caroline Stafford Theatre Reviews Perth