Creating Immersive Spatial Storytelling
Through Data, Movement, and Design

Working with procedural systems, embodied movement, and data-driven storytelling

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I design immersive spatial experiences that combine movement and data-driven systems.

Coming from a background as a trained dancer, I now combine my knowledge of movement and computer assisted design to create bespoke spatial experiences for future-city storytelling.

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Victorian College of the Arts Trained Dancer
2025-2026 Art Gallery NSW

Where movement belongs in the city

If you’re trying to make public spaces feel alive, legible, and worth stopping for, movement is often the missing layer. I build motion systems that translate sports energy, dance, and embodied data into urban media experiences people can actually read and feel.

01

Your screens feel generic

Most urban screens and projection surfaces default to ads or abstract loops. The space looks active, but it isn’t saying anything meaningful about the place, the people, or the program.

  • Site-specific motion language for your location
  • Narrative content system you can reuse across formats
  • Data-to-visual translation that stays human
02

Sports energy doesn’t carry

Game-day, fan zones, and events create huge emotion, but it disappears the moment the crowd moves on. You need a visual system that captures that momentum and extends it into the city.

  • Live-ish motion content for activations and venues
  • Choreo-informed dynamics for hype and rhythm
  • Modular assets for campaigns, screens, and socials
03

Embodied data is hard to show

Movement, training, and performance data is rich, but hard to make legible in public contexts. I turn it into traces, scores, and systems that audiences can read without needing a tutorial.

  • Movement visualization (traces, scores, rhythms)
  • Projection and screen-ready generative outputs
  • Clear story beats for stakeholders and the public
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I work across four main areas.

01

Urban Media & Digital Placemaking

Responsive urban environments that make invisible city data legible, beautiful, and human. Site-specific digital infrastructure for smart cities and communities.

  • Blink Cincinnati (2024)
  • Acts of Holding Dance
  • Sinwave (2025)
02

Performing Arts

Theatrical design and dance visualization making artistic vision accessible.

  • Acts of Holding Dance
  • Legends of the Golden Arches
  • Art Gallery NSW
03

Brand Collabs

Immersive brand experiences designed for genuine audience connection.

  • Adidas James Harden Vol. 6
  • Arcitecta Supercomputing
  • Lexus x VRC
04

Research & Development

Proof-of-concept prototypes and research-through-design methodologies.

  • Make Dance Comprehensible
  • AI Movement Analysis
  • Breath x Dance

How it all connects

City teams, cultural institutions, and brands are under pressure to prove impact, but the story in their data rarely reaches the street. I connect those gaps through movement-led placemaking—translating real inputs (footfall, program data, community stories, performance footage) into motion systems for buildings, plazas, stages, and campaigns.

Art Gallery of NSW Adidas Arcitecta BLINK Cincinnati OzAsia Festival Illuminate Adelaide Performing Lines CW Network Lexus x VRC International Towers Le Méridien Rose Kennedy Greenway Art Gallery of NSW Adidas Arcitecta

Recent projects, exhibitions, and updates

"Wendy Yu's work is a mesmerizing practice that sits at the intersection of choreography, creative coding, and projection art. Her ability to bring dance into urban media art removes the need to have an interest or knowledge of dance because you can stumble on it."

Ashleigh Kane Glorious Sport

"Wendy Yu's superb video and AV design is totally transportive. The immense projections loom above the storytellers, seeming to dwarf them with the power of their myths."

Caroline Stafford Theatre Reviews Perth

"Wendy Yu's superb video and AV design is totally transportive. There is a giddy, self-aware sense of abandon that disguises a very real and serious examination of beliefs and spiritual philosophy."

Tim Byrne The Guardian

"The visual feast created through projection art transforms spaces into immersive storytelling environments. The work flows seamlessly from reality to dreamscape, creating an experience that is both visually overpowering and emotionally resonant."

Caroline Stafford Theatre Reviews Perth

Ready to create something extraordinary?

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